8+ years making content perform.

2026 

Valencia

Freelance Content Strategist, Copywriter & Translator

Gold Avenue

• Translate and localise English content into French across campaign channels, adapting tone for B2C & B2B audiences
  
• Write web content and optimise customer facing content, balancing tone an commercial objective

Oct 2023 – Dec 2025

London

Content Lead

Eurostar

• Led product-led content strategy across web and app in Belgium, the US, the UK, France and Germany
• Connected Product, Marketing, UX, Brand, Pricing and Commercial teams on cross-functional projects
• Built and managed a bi-national content team of 4 in London and Paris, plus freelancers and an agency
• Owned a £400K+ annual content budget
• Set up a PMO operating model for Marketing and Commercial with 60 stakeholders
• Ran A/B testing and experimentation with Product and UX

Jul 2021 – Sep 2023

London

Content Strategist

Eurostar

• Grew homepage traffic and revenue by 56% across markets
• Led the migration of 3,500+ URLs during the Eurostar–Thalys merger with no traffic loss
• Co-led post-merger brand content and positioning
• Identified content gaps for French-speaking audiences
• Built a content KPI and measurement framework
• Directed editorial strategy for Metropolitan magazine and managed external content partners

May – Jul 2021

London · Freelance

Social Media Manager

Footballco

• Delivered 90+ video campaigns in German and French during the UEFA Euros 2021
• Partnered with 15 influencers

Jan 2020 – Jan 2021

Paris

Social Media & Digital Campaign Manager

Atout France

• Ran international campaigns with Havas, Expedia and other partners
• Launched the #CetÉtéJeVisiteLaFrance campaign during COVID-19: €1M ROI in 3 months
• Tracked and optimised CPC, CPV and reach

Oct 2019 – Nov 2020

Paris

Communications Specialist

Air France

• Supported the launch of digital lifestyle products
• Delivered a digital strategy audit adopted by Marketing

Jan – Jul 2018

London

Press Officer

Business France

• Produced bilingual press releases and media content for B2B audiences 

Jul – Dec 2017

London

Events Planner Assistant

Atout France

• Managed B2B event content and newsletters for a 4,000+ member loyalty network
• Improved newsletter open and click-through rates

Master's in Intercultural Communications and Translation

ISIT · 2016–2018

Erasmus programme

Newcastle University · 2014–2015

Bachelor in Media and Communications

ISIT · 2012–2014

Employee Management Programme

2025

Contentsquare Fundamentals

2021

Business English Diploma

2016