About me
Everyone calls me Leti.
I have French and Italian roots and have always lived across borders. I’ve called Hamburg, Berlin, Newcastle, Paris, and London home and after seven years here, I have recently settled in Valencia. Seven years in London gave me plenty to take with me; now I’m improving my Spanish, finding my feet in a new city and building my network here.
My work background
I'm a Digital Content Lead with 8+ years in SEO, content strategy, social media, CRM and multi-market digital performance. I work across Product, UX, Marketing, Commercial, PMO and external creative agencies.
I've built and led content teams in London and Paris, coached content strategists and made cross-functional collaboration stronger, blending strategic planning, governance and data-led decisions.
I've partnered with agencies and freelancers on brand content, editorial storytelling and campaign assets, delivering projects across several European markets.
How colleagues describe me
I'm looking for roles that combine strategy, leadership and high-impact content.
How I work
Collaborative
I bring cross-functional teams in from the start and value every perspective, from ideation to strategic frameworks and stakeholder comms.
Strategy planning
I set direction transparently, put outcomes before ownership and welcome a good challenge.
Team coaching
I get to know my team and lead through context, trust and feedback, never micromanagement.
Data-driven
Ambitious but pragmatic: I test, learn and iterate with data, user insight and surveys.
Beyond work
An energetic, opinionated Aries who loves people and ideas, and a competitive team player at heart.
Favourite trips so far: Rio de Janeiro and Montréal.
My podcast · In progress
Life beyond borders
Gathering stories and redefining the notion of home.