Eurostar · 2025
Inspirational & Brand Audit
Turning fragmented brand content into a prioritised, multi-market roadmap for traffic and revenue.
Content Strategy
SEO
Project Management
90
high-impact brand content landing pages prioritised
€1.1M+
target incremental annual revenue
+2%
target organic traffic
+2%
target search share
The challenge
- Improve navigation across our destinations, refine search intent and inspire a new customer base
- Educate customers on our new destinations, including connecting routes
- Improve the share of traffic to destination content
- Increase visibility of our destinations through new components, such as a discovery route map and a dynamic graph
- Build new inspirational content to increase brand awareness
My role
I led the multi-market content strategy, audits and prioritisation, partnering with UX, Digital, CX and agencies.
What I did
- Presented the audit and roadmap to 25 stakeholders
- Led the team on optimisation plans
- Created new content for new destinations to increase brand awareness
The new destination hub
New inspirational content for a new destination, designed for desktop, tablet and mobile.
